Social Network Insanity

May 13, 2012 § Leave a comment

Facebook, Linkedin, Foursquare, Twitter, Google+, tumblr; these are just some of the social networks I am a part of.

Not to mention the accounts which I have tiered to one another through applications like GetGlue, Pinterest, and WordPress. And honestly, it’s enough to make you go crazy.

Yet, being at the forefront of technology is a must in Marketing Communications, which requires me to be an active part of one of one thousand networks.

If you are a member of two or more of these networks regularly, I have a simple question for you- WHY?

why, why, why do we need 2,000 different social media platforms to talk to the same 300 people. Actually, perhaps even less; Dunbar’s Number suggests that the average individual can only keep an average of 100-230 sustainable relationships at once. (a sidenote to friend hoarders on Facebook- I knew it all along! You probably haven’t talled to ALL of your 1,500 friends in ages! Hah!)

The answer: to keep public and private live separate, in different social networks so work and play stay at distance to one another.

what could go wrong?

A lot, actually.

I’m going to call it social network insanity, and it’s not pretty.

image redit the Shock Doc Show

Twitter, Facbook, tumblr! What has the world come to?!

That was a picture of me when I woke up this morning. Don’t judge.

It’s characterized by hours spent creeping on the personal lives of Facebook friends, making 140-character-or-less tweets after every mundane activity throughout the day, and compulsively watching television for the sake of getting a virtual “sticker” that you have no hope of having the joy to actually see or hold in real life. Social media addiction is rough, true story.

But there is hope, and it’s called social network partnerships for the sake of my sanity, dear God.

It begins with social networks simply acknowledging each other’s existence and making their platforms less hellish to use simotaneously. New social networks like Branch Out, a professional social media platform akin to LinkedIn has already worked to lessen our insanity by providing their social network in the context of the already popular Facebook.

Twitter now enables tweets to be posted on Facebook as does GetGlue and Foursquare.

However, at present there is no single platform to really integrate these forms of social media, creating headaches for more than a few of us.

Facebook is trying, twitter has no hope, and GetGlue is the largest source of Facebook timeline spam I have ever seen. And it’s all right there, on a single timeline. Like dog vomit.

Image credit Puppy Dog Web

Aww- I take that back. How can that face not make you smile?

So the question now is, is there any hope for the social networking giants to put on their big-kid pants and join hands in a circle of love and friendship?

To Be Continued…


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