May 17, 2012 § Leave a comment
It seems like this week has been some form of digital equivalent to the 2012 apocalypse.
Facebook is being ransacked by news sources as tinder ready to burn in the social media world and now even sketchers is under fire.
It seems as though media deception is taking on a whole new level through the digital media, spreading like wildfire at a pace never before known.
So what is the most recent Sketchers debate about?
If you have been out of the loop for the last few days, to keep it short, it is about Kim Kardashian’s buttocks juxtaposed with Sketchers brand shape-ups.
While the sneaker promised greater toning, greater calorie burn, and instantaneous celebrity status, consumers received none of these benefits, leading to a $40 million dollar lawsuit for “false advertising”
That’s three strikes for the Kardashians, who are infamously not only famous for nothing, but also their poor decisions in brand endorsement
Previous gigs include diet pills, shoedazzle.com, and of course their shamelessly self-promoting television show Keeping up with the Kardashians.
So boys and girls, here’s your lesson of the day; if it doesn’t work, don’t put your face next to it in advertising. No matter how pretty you think it looks.