Taking Television Outside of the Television
June 8, 2012 § Leave a comment
The tube, the tele, TV- call it what you want, but recently there have been increasing strides to expand the medium of television beyond the tv set.
GetGlue, the minor-scale networking phenomenon is a clear example that televison is becoming a more involved medium than ever before. For those of you who haven’t heard of the website, GetGlue allows anyone watching a television show to go online and announce what they are watching. In return for frequent posts, you recieve digital “stickers” which can be put on your website. If you prove to be enough of a couch potato, you may even be able to attain physical copies of the stickers you earned (I have officially earned GetGlue’s couch potato seal of approval, and I expect my stickers to be coming in the mail any day now)
In the words of my boyfriend- “so….what’s the point of this again?”
You see- emerging sites like GetGlue are more than a shameless marketing plug for broadcasting networks, rather I believe sites dedicated to networking in real-time are a sign of digital times to come.
Imagine this- you have not only access to your favorite shows online anytime, but in real-time you can connect with other Project Runway fanatics, creating a small network within itself.
That’s right- bringing social networking to a platform infamous for one-way media.
Fascinatingly enough, tied into this upcoming phanomenon will likely be the ability to merge computer and television platforms with an invisable seam (something that one of my favorite Project Runway competitors, Austin Scarlett, would know).
Serendipitously, today during a job interview, one of the head individuals from the company I was applying to told me that she herself was one of these early adopters. She could access the internet directly from her television, with some of the systems integrated in a way which probably won’t become mainstream for decades.
I was estatic to be honored in the presence of such an early adopter. “Whoa- that’s really cool!” I exclaimed “That really is so neat- do you like it?” Her reaction- “eh”.
Clearly, this integration could use some help. However, just today I heard of an app called Viggle- a bit of a quirky name with an equally quirky, but admirable, goal. Instead of taking platform integration from television out, Viggle is an early attempt at providing users with the early stages of phone-based integraton.
Viggle is essentially a step-up from the current state of GetGlue. While GetGlue allows users to post as they watch shows which they manually input and track for stickers, Viggle offers an especially motivating model. The user checks into a show by pressing a button on the app which picks up the sound from the show and connects it to the source, automatically not only checking the user in to the site, but also giving them the specifics of the show like the episode title and number. The user also earns points for each of the shows they watch, equating to special offers and promotions of specific partnering brands.
From a marketing standpoint, this model is utterly genius.
Viggle is truly a fascinating endevor, and I have no doubt that its efforts to build off of the emerging mainstream GetGlue web app, Viggle will someday reach the same level of GetGlue in popularity, if not surpass it.
Efforts like Viggle are not only appealing to our desire to network with those tha have the same interests as us, but also opens up a new medium to advertisers, who have long been on the hunt for innovations which will make “multi-platforming” a term of the past.
So when will the line between social media and the “idiot box” cross? Only time can tell.
Tagged: Austin Scarlett, digital marketing, early adopters, future of social networking, Getglue, integrated platforms, intgrated marketing, mobile social networks, Project Runway, Television social networking, TV with web, Viggle, Viggle app