Facebook, Mobile Conglomerate
June 12, 2012 § 1 Comment
When Facebook acquired Instagram in April, the general reaction was “there goes Facebook, out to save itself by buying out its competitors”
While there is some truth to the opinion that a dying Facebook is trying to save face by buying out the closest threats (see what I did there?), they have also been on the path to doing something more- saving themselves by taking their eggs out of one basket and dispersing them into others.
It’s kind of like Easter all over again. Conglomerate style.
So what does this mean in places like the mobile market? After all, Zuckerberg has been considering taking the popularity of smartphones into his own hands (literally) by considering creating a Facebook phone.
Facebook has also bought out two up-and-coming apps: Karma, the instantaneous gift-sending app, and Glancee, the creepiest thing since Foursquare.
So what this means for mobile, my friends, is that Facebook can already imagine you picking up your Facebook phone, which through its Facebook apps will allow you to not only become friends with the nearest stranger within five feet of you and buy them a gift on command.
Oh yes, I can see it now.
But maybe, just maybe this is the way that things are moving. I move into my home under a rock next week, and you are invited to join me.
Tagged: Facebook, facebook apps, facebook mobile, facebook mobile conglomerate, Facebook phone, facebook strategy, Foursquare, foursquare stalking, glancee, gps in apps, karma facebook, Melanie Katz, social networking with strangers