So Maybe Facebook isn’t Doomed

May 21, 2013 § Leave a comment

Let me take back what I have already previously stated; Facebook, I can tell you right now, isn’t doomed. They’re on the move.

Although I was personally bent to believe that Facebook was going down the path to destruction after the initial release of the IPO, a month later I have no other option but to correct myself. Why?

Within the last few weeks, Facebook has done more than change the layout of their search (again) and introduced the moderately questionable graph search- they’ve truly taken a step to salvage themselves from self-destruction; and it’s come in the form of mobile.

Although I can’t necessarily sing praises about the new setup of the site, changes which were inevitable and I believe slightly unnecessary, I do have to compliment their relatively new take on mobile.

I know I might get some flak for this, but I believe Facebook is actively changing their status from a platform from which a user one logs into other, more niche platforms into a more modernized iteration of what it has always been; a way to quickly and easily build and maintain friendships and relationships.

Although Facebook’s current mobile strategy is far from perfect (bubbles? Really?), it is apparent that Facebook is no longer in a state of stagnation, but on the move to define itself as a key facet of any relationship. Realizing how slow and outdated their app was, Facebook re-designed the mobile site to become a more user-friendly iteration of the full site- fragmenting site extensions into individual, more clean-cut apps. For your pages, try the app for page manager. Want to make your messages more accessible on-the-go? There’s the messenger for that.

But one has to wonder- is breaking up the app actually going to encourage more usage or just confusion? As I believe, both.

While Facebook is most clearly making an effort to polish their offerings on mobile, it is curious as to why it couldn’t be done in one single, all-inclusive and optimized app. Perhaps they know something we don’t. Or maybe they’re just right, and we all just need to catch up to their level. Regardless, I can’t say I am a fan of it.

Judge me if you’d like- but I actually do like the new messenger app; to an extent. While I do think the profile bubbles make access to the messaging app radically better, the execution of the app is, er, lacking. The bubbles truly have no spacial perception of your phone, and they will not hesitate to pop up on the side of the screen when you are trying to zoom in on fine details and block your way- until you have to forcibly drag them down the screen. I also take problem with the inherent size of these bubbles- on an iPhone, they will eat up your screen space without second thought.

Plus, for the love of God, they are bubbles- can I just have the option to pop them.

All on all, I have reason to give Facebook the benefit of the doubt- as long as they keep moving towards innovation, I see them continuing on as the omnipresent force that they are.

Now, about that Facebook phone…

The Ugly Reality of the Economy Needs a Facelift

May 20, 2013 § 1 Comment

I woke up this morning with a very frightening realization of my reality in Marketing- the world, more often than not, is against me and my field.

Perhaps it’s a bit of a pessimistic view, and as a general optimist, it struck me. 
All things considered, I really couldn’t be in college at a worse time; although unemployment is continuing to drop, it still remains at around 8%, and the number of underemployed individuals even after they have graduated from college is staggering. According to the Center For College Affordability, 48% of college graduates are in jobs that don’t require college degrees. Yikes.

This is a reality that I can personally attest to, as well- one of my friends who graduated from Emerson College’s marketing program ended up resorting back to the minimum wage job that she held before college, and moved back with her family permanently for financial reasons. Even realistically, she was one of the lucky ones who was able to afford four years of education at a private university- three of my close friends have recently deferred from school due to the state of the economy, two of which have unfortunately had no other option but to completely drop out.

This is the world I live in, and despite the odds, I was convinced for the last two years that my college education would allow me to land an agency internship by my Junior year. My optimism did not hold up, and while I am honored to have an internship at all this summer, it is not what I had expected.

In my field of marketing, more specifically branding, the world is a place that won’t just open doors for you- especially without connections. My connections being dominated by classmates of my own age, it is enough to say that I won’t be given a managerial position any time soon (not that my current level of education warrants it), let alone any kind of lucrative marketing position -well- anywhere.

But enough of the pity party. So maybe the world won’t just open the doors to me despite how hard I may struggle to make my mark in a world that has already had every inch of it covered with people more well-connected and talented than I am. Maybe I will just have to break down the doors myself.

The question being- how do I and others like myself move one once we know the sobering facts? Should I personally stick my head between my legs and never show my face to the world again? I sure want to. But it’s not an option, and doing so would mean becoming submissive to a world that is bent against my favor. 

Maybe it will kick me in the face, but more than anything, I would like to shape the world into a way such that it will be favorable for not only myself, but my generation. A generation of talents that would otherwise be lost on a world already crippled by a poor financial state and closed doors.

Maybe all of us just need to pave our own way, creating our own business and stimulus for the economy in a back-door kind of way. I’m all for it.

Let’s get the pry bar.

‘Tis the Season For Cleanly Shaven Legs. And Some Marketing Razorburn.

May 14, 2013 § Leave a comment

Know what Spring means? Time for dresses and shorts- and, of course, razors. Already, brands like Schick and Gillette are duking it out over the hotly contested territory that is your legs. Those are prime real-estate in this season- and all these brands want to do is find their way into your hands first.

In such a highly commoditized product category, these companies are feeding the madness of product competition. And I’m about to help.

Introducing: the Razor face-off. Is there actually a notable difference between razors, or are we actually just buying the marketing?

We begin with the first company to land itself a spot in my shower, Schick.

As I mention in the video, while Schick is duking it out in the severely red ocean that is razor sales, the brand has done something notably unique to distinguish itself from the crowd in-hand. The handle seems to be curved in a more ergonomic fashion- or at least what seems to try to be ergonomics. This, however creates more discomfort for the user than meets the eye.

What the razor has going for it? Super-smart moisture positioning. With a moisturizing serum surrounding the blades and a moisture strip below the blades, Schick clearly looked at how we women use razors. Usually a victim of severe klutziness, this brand-new razor’s setup even saved me from knicking myself.

But still, I have to ask: why the wonky grip. But really, whose idea was it, and why did so much comfort have to be spoiled by appearance (I know this is the motto of fashion and all, but I just wanted a nice shave without a hand cramp, goddmit)

Schick Hydro Silk score: 7.5/10

(Please note that I received this object as a free trial and this is not a paid endorsement)

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